Key Competitive Attractions
Pamplona occupies a unique location, nestled in the mountains, intersected by rivers and offering some of the country's most beautiful scenery, whilst still being easily accessed, with San Sebastian within 87 km, Logrono 92 km away and Vitoria 94 km from the city.
The city has enjoyed vast industrialisation over the past century, yet it still retains its charm and character, with the old city very much preserved and separate from the modern areas.
The automotive industry plays a key role to the economy, with a number of Volkswagen operations based in the city. Other key sectors include:
- Building Materials
- Metalworking
- Food Production
- Renewable Energy - wind turbine manufacturing and generation (Sarriguren is home to the National Centre for Renewable Energies, and Acciona Energia)






