Key Competitive Attractions
With a population of 4.8 million, the Veneto region has a rich economy. The region's crown jewel is its capital; Venice was once one of the most extensive and rich maritime and trade empires in the world, and still today an architecturally and culturally rich and beautiful city.
The region has transformed in the last half century from a modest agricultural region into the country’s third richest in terms of GDP after Lombardy and Lazio, thanks to the strategy called the 'Veneto Development Model', which concentrated on developing a strong and cohesive export-related business community in traditional sectors.
Economy Base:
- Agriculture still plays a key role in the regional economy
- The economy mainly consists of SMEs active in the sectors of food production, wood products, leather and footwear, textiles and clothing, gold jewellery, chemicals, metallurgy and electronics.
- Tourism makes a significant contribution to the region's GDP, thanks to Venice’s high rank among world tourist destinations.
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