IDA Ireland - Case studies
Case Studies for IDA Ireland
Intel has announced a €50 million investment in the expansion of its R&D facility at the Shannon free Zone in Co. Clare.
Intel is the world’s largest semiconductor chip maker and has a 75% share of the microprocessor market. The company’s largest customers are Dell and Hewlett Packard. Worldwide, Intel employs 94,000 people and includes wafer fabrication facilities in Ireland, Arizona, Oregon, New Mexico, California, Massachusetts and a Chinese operation currently under construction.
“In our highly competitive and rapidly changing global markets, success is hard earned, establishing a high performing team with strong technical, managerial and leadership skills is critical to being able to build new products that lead in the marketplace. This makes a genuine contribution to the advancement of Ireland and of Ireland in Europe”- Jim O’Hara, General Manager, Intel Ireland and Vice President Technology Manufacturing Group.
Intel established in Ireland in 1989 and has invested €7 billion expanding its product range over a number of generations of technology. Intel directly employs 5,715 people in Ireland (5,400 at Leixlip and 155 at Shannon). 9,050 jobs in the Irish economy are dependant on Intel. The company has paid €1.4 billion in taxes to the Irish Government over the last 10 years. Intel exports $2billion from Ireland annually. In 2006 Intel’s salaries in Ireland were 39% higher than the sector average.
Kellogg's
The Kellogg’s company was founded in Michigan in 1906 and is now the world’s largest producer of cereal and a leading producer of convenience food. Kellogg’s products are manufactured in nineteen countries and marketed in 180 countries around the world. The company currently employs nearly 32,000 people. The company is quoted on the New York stock exchange and has a market capitalisation of $16 billion.
Kellogg’s in Ireland
Kellogg’s chose to relocate its European Headquarters to Ireland in 2005 as part of a SAP EMEA implementation and change process programme for global corporate. Ireland was chosen after extensive evaluation of all existing and potential EMEA locations. The key reasons for choosing Ireland were:
- Best tax model in Europe – ease of creating the structure
- High quality of life
- Ease of access for all plants and customers in Europe
- Lower cost profile than competing locations
- Availability of skills and knowledge
"It is important that Kellogg's is organised and structured in Europe to take advantage of the full market opportunities that the enlarging EU offers and responds to the changing economic and commercial landscape. Working with IDA Ireland we explored our options and Ireland won against other European locations. It proved to be the best option for us being a cost effective and efficient base with good access and communications to the EU market from a Euro-based location" - Tim Mosby, Area President of Kellogg's.
Google is headquartered in Silicon Valley, California with offices throughout North America, Europe, Asia, Canada, Japan, Mexico, South Korea, Turkey, Australia, Brazil, India, and the U.K. In 2003, Google opened its EMEA Head Quarters in Dublin, initially employing 100 people. The Irish operation is now Google’s largest outside of the US currently employing over 1,600 staff from 40 different countries. “If the lights were to go out in California, Dublin would maintain Google worldwide”, says Nelson Mattos, Vice-President of Engineering for Google EMEA.
Google rapidly became the top web property in all major global markets. Their targeted advertising program, AdWords, is the largest and fastest growing in the industry, and provides businesses of all sizes with measurable results, while enhancing the overall web experience for users.
