Key Competitive Attractions
Hannover, also known as Hanover, is the capital of Lower Saxony. It is located on the river Leine and has a population of about 520,000. Hannover is well known for hosting annual commercial trade fairs and exhibitions such as the Hanover Fair and the CeBIT.
Key growth sectors in Hannover include automotive, energy solutions, ICT, optical technologies and production engineering.
Continental AG, Germany's market leader in tyres and automotive supplies, is based in Hannover, as is insurance giant Hannover Ruck and TUI, Europe's largest travel and tourism company. The largest employer in the region, however, is the Volkswagen Commercial Vehicles Transporter (VWN) factory at Hannover-Stocken, operating a huge plant at the northern edge of Hannover, adjoining the Mittellandkanal and A2 motorway.
Assistance and Support For New Business Investors
Hannoverimpuls offers a number of services, including:
- Industry-wide support for start-up businesses in collaboration with regional partners
- Targeted relocation initiatives
- Funding options
- Creation of new training places through its own vocational training registered association
- Support for small and medium sized enterprises (SMEs), particularly in application and training management.






