Key Competitive Attractions
Kenya is the biggest economy in East Africa, and a regional leader in call centres, business process outsourcing and software development. The largest business sectors are agriculture and tourism. The country is the world's second biggest exporter of tea.
Investors may also find opportunities in vehicle assembly and spare parts manufacturing in the automotive industry, as well as in pharmaceuticals, paper products, edible oils and leather goods,
Kenya is a member of the East African Community, giving access to a consumer base of 93 million people (Kenya, Tanzania, Uganda, Rwanda, Burundi). Kenya is also a member of the Common Market for Eastern and Southern Africa (COMESA).
International companies to have established operations in Kenya include Deloitte Touche Tohmatsu and Ayton Young & Rubicam.
Kenya has preferential access to the US market through the African Growth and opportunity act (AGOA).
Assistance and Support For New Business Investors
The Kenya Investment Authority (KenInvest) is charged with facilitating the implementation of new investment projects. The agency also offers continued assistance to established ventures. Services include assistance in obtaining licences and permits, grants and tax breaks, and market analysis.
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